Salesforce’s flagship global event, setting the standard for thought leadership in the tech industry. I was selected as a first-time Dreamforce speaker and tasked with planning, developing, and presenting multiple high-profile Tech Industry sessions, driving attendance, customer engagement, and business pipeline under rapidly changing requirements.
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HOW I DELIVERED
- Executive Session Design: Developed and delivered engaging session content for Dreamforce, including high-profile executive speakers from industry-leading clients.
- AI Integration: Highlighted the role of generative AI and Agentforce in Tech Industry sessions, showcasing how leaders are leveraging automation and responsible AI adoption in real-world use cases.
- Stakeholder Alignment: Partnered with field marketing, product, and brand teams to ensure messaging and event strategy met both internal and customer needs.
- On-the-Fly Adaptation: Managed last-minute messaging and content changes, quickly incorporating leadership and audience feedback.
- Presentation Coaching: Prepared and coached speakers to maximize stage presence and storytelling impact.
- Post-Event Enablement: Created and distributed follow-up resources to sustain momentum and drive further adoption.
BUSINESS IMPACT
- 300+ session attendees, 4.33–5.0/5.0 ratings
- 3.2% YoY tech attendance growth, 26% pipeline increase
- Leadership and attendee praise for storytelling and impact
RECOGNITION
“Give it up for first time DF speaker, Chandler Wilson!!!! Incredible! I’m buying what you are selling!”
– VP
“GREAT JOB!! After Dreamforce, I’m going to ask you for some speaking tips—you are a great storyteller!!!”
– Sr. Director
“The speaker kept complex topics clear and digestible. One of the most engaging sessions I attended at Dreamforce.”
– Attendee
CHANDLER WILSON 