CHANDLER WILSON

Empowering Teams. Elevating Results.

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CORPORATE WEBINARS

Virtual Thought Leadership | Tech Industry Focus

I was responsible for designing and delivering high-impact, virtual customer-facing webinars targeting technology industry leaders. The goal was to drive engagement, demonstrate AI-powered solutions (Agentforce), and position Salesforce as the partner of choice for digital transformation.

Featured Customer Speakers:

HOW I DELIVERED

  • Thought Leadership: Developed and delivered virtual enablement sessions featuring executive speakers from marquee customers.
  • AI Enablement Content: Designed webinar sessions to educate customers on practical AI applications, from automation in workflows to responsible adoption strategies, boosting engagement alongside customer case studies.
  • Promotion & Engagement: Created social graphics, registration flows, and follow-up comms to maximize reach and attendee engagement.
  • Interactive Facilitation: Used live demos, Q&A, and polling to keep audiences engaged and gather real-time feedback.
  • Continuous Improvement: Leveraged attendee feedback to refine content and improve future webinars.

BUSINESS IMPACT

  • Successfully executed two high-attendance webinars (480 and 131 attendees) with strong engagement and positive audience feedback.
  • Drove measurable business results: $482K and $580K+ in Marketing Driven Pipe (MDP), plus matured ACV.
  • Established reusable content frameworks for future marketing and enablement campaigns.
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