Empowering Teams. Elevating Results.
CNX’25
Salesforce’s #2 Flagship Event | Executive Presentations
Connections is Salesforce’s second-largest annual event, drawing top tech marketers and executives. I was selected to lead three major theater sessions, each focusing on a key marketing innovation theme and customer story, for high-profile audiences. My role spanned narrative design, customer speaker enablement, demo planning, and on-stage facilitation.
Featured Customer Speakers:
HOW I DELIVERED
- Event Programming: Designed and led three executive-level event sessions featuring customers from leading global brands.
- AI Thought Leadership: Integrated generative AI trends and Salesforce Agentforce capabilities into executive-level content, positioning Salesforce as a leader in AI-driven business transformation.
- Speaker & Content Prep: Coordinated content creation, guest speaker coaching, and run-of-show logistics.
- Visual Storytelling: Enhanced session impact with custom visuals and live demos to illustrate business outcomes.
- Cross-Team Collaboration: Partnered with sales, product marketing, and demand gen to maximize session alignment with GTM goals.
- Post-Event Follow-Up: Provided curated enablement resources and follow-up for attendees to reinforce key takeaways.
BUSINESS IMPACT
- Delivered three polished, industry-specific, and customer-centric sessions to large event audiences.
- Sessions received positive stakeholder feedback and reinforced Salesforce’s value in tech marketing and retention.
- Contributed to event content strategy and supported future sales/marketing enablement with re-usable narratives and customer assets.
CHANDLER WILSON 