Empowering Teams. Elevating Results.
CCiBT
Product Launch | Regional Compliance & Enablement
COMPLIANCE & COMMISSIONS PLATFORM LAUNCH
Compass needed to streamline compliance and commission management for 25,000+ real estate technology customers. An urgent, high-impact product launch (CCiBT) complicated by strict regional laws (TX & CA) and diverse workflows. I was the Product Marketing lead, responsible for ensuring the launch addressed business, legal, and customer needs.
HOW I DELIVERED
- Market Research: Mapped pain points and regional compliance needs to tailor the solution.
- Cross-Functional Collaboration: Coordinated launch readiness across engineering, design, legal, and customer success teams.
- GTM Strategy: Crafted and executed targeted campaigns, regional training, and 30+ unique launch events.
- Agile Enablement: Enabled fast adoption with iterative feedback, tailored support, and hands-on training for staff and customers.
- Trust Building: Earned trust from customers and staff in Texas, which my team credits as a core driver of record adoption.
BUSINESS IMPACT
- Surpassed adoption targets: increased commission requests from 33% to 90% YoY (vs. 80% goal).
- Achieved 4.36 national CSAT—highest to date for a major product launch.
- Unified compliance and commission workflows, delivering Compass’s first truly end-to-end platform experience for 25,000+ customers.
REFLECTION
“One of the biggest lessons learned was that, no matter how complex regional laws or workflows seemed, building and sustaining trust was the ultimate unlock. By earning trust from both staff and customers in Texas, I became the go-to partner for honest feedback and quick problem-solving, which my team credits as the real reason for our record adoption and satisfaction. When people trust you, they’re far more open to change, and major transformation becomes possible.”
– Chandler
CHANDLER WILSON 